Food Matters Live: The new language of health & wellness
In a culture increasingly plagued by matters of health and wellbeing, there are a plethora of new brands that are looking to help consumers optimise their health. But with so much competition and a plethora of new offerings, how can brands differentiate themselves and earn their place on the shelf?
Hamish Campbell, Pearlfisher Creative Director, will discuss evolving design languages for health and wellness and the ways in which can brands can utilise design to help cut through the clutter and share their offerings with the world. He will also present Pearlfisher’s work for GoMacro in which strategic design helped pivot a homespun challenger brand to the number one spot in the marketplace.
Wednesday 18th November, 12:10-12:30
Excel Centre, London (Room 24)
Click here for more information.