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HOW Design Live: Who Cares About Packaging Anymore?

In an age where consumers are increasingly ordering their packaged goods online, and where over half of online shoppers start their product searches on Amazon, brand definitions of shelf presence are drastically evolving.

Simultaneously, consumers are increasingly aware of the unnecessary wastefulness in most packages. They are calling for change – and it is about time for brands to evolve. Most brands are left wondering, though, what can they do to redefine and evolve their shelf presence in a way that is more reflective of the marketplace and consumer’s expectations?

At HOW Design Live in Boston, Hamish Campbell, Pearlfisher New York Creative Director, will outline the challenges at hand, and the power designers have to radicalize the entire package design industry. Hamish will explore the ways in which packaging can evolve to rediscover its relevance, creating a disruptive and impactful future along the way.

HOW Design Live
Boston, MA
Wednesday, May 2nd, 2018: 3:15 – 4:00pm

To learn more or purchase tickets, please visit here.

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