Luxe Pack: Packaging the Brand Experience
When building a brand, its packaging becomes the physical manifestation of its concept, name and product. It is the ‘silent salesman’ that the consumer reacts to, either in person or through advertising, and must be consistent in its communication of a brand message or big idea.
At America’s premier trade show for creative packaging, Luxe Pack, Pearlfisher’s Founding Creative Partner and CEO, Jonathan Ford, will represent design on a panel exploring the relationship between packaging and brand.
Luxe Pack spotlights packaging products and solutions for the beauty, fragrance, wine, spirits and fine foods industries. The exclusive event brings today’s top packaging developers, marketing executives, and creative visionaries together to offer the most impactful platform for business development.
Pier 92, New York
10 & 11 May