NorthModern: Danish Design DNA
NorthModern is Scandinavia’s new innovative furniture and lifestyle trade show. Inspired by the Danish Modern movement and Copenhagen’s unique positioning as a top cultural destination, NorthModern showcases the most exciting international talents working alongside the best of Scandinavian design heritage.
Following the launch of our Copenhagen team earlier this year, Pearlfisher will be doubly represented at this year’s NorthModern. Founding Creative Partner Jonathan Ford will join an esteemed panel of Danish design experts in a debate about the heritage, evolution and future of Nordic design, and ways in which its cultural roots can be leveraged create competitive advantages for contemporary businesses today.
Jasper von Weiding, Strategic Creative Director of Pearlfisher Copenhagen, will present a piece of the studio’s Danish Design Award-winning work, I’mperfect. By using design to highlight flaws in pieces usually thrown out for reasons of quality control, I’mperfect is a crockery range that celebrates the uniqueness of imperfection in a world where sustainability is paramount.