Packaging News Live: Wagamama at home – using design thinking to revolutionise the takeaway experience
Famed for challenging what we ate, how we sat side-by-side and promoting a new casual dining code, high street restaurant icon, wagamama, needed to reignite their challenger approach when it came to takeaway for the increasing number of consumers looking to enjoy wagamama at home.
Pearlfisher reimagined the full wagamama takeaway experience, better connecting the home experience to the excitement, taste and aesthetic value that can be found in the wagamama restaurants.
Darren Foley, Pearlfisher Managing Director and Andre Johnstone, wagamama Head of Digital & Loyalty, will discuss how future focused insight and a creative packaging solution has revolutionsed the restaurant icon’s takeaway experience for consumers.
11th November 2015
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