Princeton University REACH Conference: Infusing Brands with Truth & Desire
Ultimately, success in branding and design is about harnessing the truth of a brand and making that truth desirable to your audience. Hamish Campbell, Pearlfisher Creative Director, will share Pearlfisher’s approach to brand design and will discuss how to build the successful brands of the future.
Using case studies of some of the world’s most beloved brands, Hamish will explain how brands can harness change, express meaning and create impact to become desirable to their audiences. Ultimately, attendees will walk away with a framework that can make the difference between business success and failure.
2nd April, 2016