The Dieline & Packaging Innovations Conference
Iconic restaurant chain wagamama approached Pearlfisher with a brief to translate the challenger mentality that has made its restaurants so famous, to its takeaway offering. The resulting takeout experience spans food preparation, delivery systems and structural packaging design, and has picked up five branding and structural design awards for its success in better connecting the home consumer to the brand idea of ‘sharing positively from bowl to soul.’
Pearlfisher 3D Design Director, Mike Beauchamp, and wagamama’s Head of Digital & Loyalty, Andre Johnstone, will discuss the role of consumer-focused thinking and human-centric design in this revolutionary project at the first ever conference held by The Dieline in London. As part of Packaging Innovations 2016, the conference aims to help brands, agencies and creative professionals turn challenges – design, branding or innovation-related – into opportunities.
The Dieline Conference