Pearlfisher celebrates its 18th consecutive year of DBA Design Effectiveness success
Last night, the Pearlfisher team picked up a Gold for our design of Cawston Press sparkling cans, marking our 18th consecutive year of design effectiveness success.
In the context of a declining soft drinks market and combined with production challenges, it seems unbelievable that a player as small as Cawston Press could buck the downward market trend and succeed. But thanks to the strong, vibrant design, the range shouts above the crowd, injecting taste, vitality, and excitement into a commoditised sector and contributing undeniably to the commercial success of Cawston Press:
+39% total sales versus target
+66% volume against objective
+100% growth in export sales
High quality team grows 167%
The sparkling cans range now constitutes 31% of the brand’s product mix (11% more than objective) and represents 72% of Cawston Press’ overall business growth
Design investment recouped in just three months
The principal award scheme connecting design and business success, the DBA Design Effectiveness Awards use commercial data as a key judging criteria and sets the gold standard for commercial success within the global design industry.
Well done to our Cawston Press team!