Pearlfisher celebrates 3 successes at Core 77 Design Awards
We are excited to share the news that our work for Oui by Yoplait, Reeves and Fèmme have all won at this year’s Core 77 Awards.
Fèmme has won the overall packaging category, Oui by Yoplait is a runner-up and Reeves has been commended as notable. For Reeves, we updated its desirability and re-established an emotional connection with the customer, by transforming its brand vision, visual identity, packaging design and digital expression. Our designs for Fèmme inject confidence and positivity into the traditional apologetic tampon category in China and for Oui by Yoplait we took inspiration from the brands’ French roots to highlight Yoplait’s authentic connection with France and French food values.
Now in its eighth year, the Core77 Design Awards champions all areas of design and excellence and offers both students and professionals the opportunity to promote their best work on a global scale. Well done team!