Pearlfisher creates brand strategy and identity for Little Dish Pop Pops
As part of our ongoing partnership with Little Dish, we’ve enlivened the children’s snacking category with a vibrant, energetic design for the brands newest healthy snacking range for kids, Pop Pops.
Joining Go Gos, Little Dish’s award-winning mini wholegrain oat and seed biscuits, Pop Pops are a popped, savoury toddler snack made with 40% chickpeas. High in fibre, a source of protein and significantly lower in salt than popular crisp brands, Pop Pops are a healthy snack for kids launching in four flavours: Original, Cheese, Tomato and Sweet Red Pepper.
The strategy for Pop Pops and future range extensions for Little Dish is based on reframing the perception of snacking as a positive behaviour that provides young children with vital nutrients needed for growing bones and bodies.
As with the visual language we created for Go Gos, Pop Pops adopts a natural, friendly and colourful language of energy and a sense of childlike fun. In line with our architecture, and in favour of simplicity, we’ve kept a consistent approach to naming that can be rolled out over multiple snack formats.
The packaging design – active, full of movement and fun and designed to appeal to adults and children alike – leaves no doubt about what the product is or the benefits it offers. Inspired by the light nature of the air-popped snack, the new Pop Pops visual language takes the brand into the air with visual iconography based on popping bubbles, evocative of the playfulness of children.
We used a consistent, plain background for all four variants so that the nature of the product boldly ‘pops’ out of the colourful logo whilst an illustration depicting each flavour is simply but boldly drawn in pop circles across the pack. The new packaging once again heroes Little Dish’s playful and popular Zoo Crew characters to reinforce a sense of vibrancy, interaction and interest for children – as well as aiding recognition across categories.