Pearlfisher creates new and innovative RTD cocktail brand Thomas Tipple
Pearlfisher London has created the naming, brand identity, brand strategy and tone of voice for new and innovative RTD cocktail brand, Thomas Tipple.
Evoking the British champagne and cocktail hour – taking time to cherish the processes of a cocktail crafted from high-quality ingredients – Thomas Tipple is designed to replicate popular bar trends.
Our creative vision was to evoke the quintessential Britishness of the champagne and cocktail hour – taking time to cherish the processes and ‘sip and savour’ attitude of a cocktail crafted from high-quality ingredients. The ‘Thomas Tipple’ brand name embodies the quirky yet sophisticated character at the heart of the brand and is defined by a lifestyle of adventurous antics, garden parties and social occasions that start to reveal Thomas Tipple’s enigmatic personality through on and off-pack storytelling.
The design is inspired by the most well-known and iconic British occasions, such as Wimbledon and the Henley Royal Regatta. The identity is anchored with an iconic lock-up of the two T’s brought together to subtly cue the Union Jack with an illustrative style hinting at the best of Britishness. Eclectic objects such as a tennis racket, straw hat and a tuba are hidden within the negative space of the foliage illustrations to create an abstract and intriguing world for the consumer to discover.
Thomas Tipple has launched with 2 initial variants – Passion Fruit Mimosa and Raspberry Bellini – now available from Whole Foods and Eat 17 in Hammersmith, London at an RRP of £2.99