Celebrating Taylors of Harrogate with an experiential launch event
To mark our new identity and packaging design expression for tea and coffee icon, Taylors of Harrogate, we hosted an immersive ‘flavour experience’ launch event to bring the new Taylors brand essence and positioning powerfully to life.
The event constituted an exhibition of original artworks from three global artists that formed the basis and design inspiration for the new tea and coffee range packs. Alongside cocktails from our friends at Portobello Road Gin and flavourful canapés from the brilliant Disappearing Dining Club, we built sensory stations where people could taste and explore Taylors’ new speciality coffees and teas. We also recorded a live Challengers & Icon interview between our Founding Creative Partner, Jonathan Ford, and the Marketing Director at Taylors of Harrogate, Dom Dwight.