Pearlfisher has been awarded First Place at the Mobius Awards in the Package Design Food & Beverage category for Blue Bunny ice cream. Additionally, the work received a Nomination for Best of Show in the Package Design category.
Celebrating worldwide creativity, the Mobius Awards are one of the most competitive competitions in the design industry.
Pearlfisher partnered with iconic all-American ice cream brand Blue Bunny to visually revitalize the brand in a modern and unexpected way. The new design reflects the brand’s rich heritage by infusing it with a distinct sense of fun to forge deeper connections with consumers.