We’re thrilled to share the news that we have won 4 prestigious DBA Design Effectiveness Awards, marking our 20th consecutive year of success at the awards. We will find out the level of our awards for The Pearlfisher Garden, Oui by Yoplait, Cruga Biltong and The Clock at the ceremony on 12th June.
The DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success. Judged by business leaders and entered jointly by client and designer, the awards draw focus onto design’s strategic and commercial value to business. They provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur.
We strongly believe that that the most important way of communicating the value of design is by measuring its true effectiveness. The DBA Design Effectiveness Awards are the only award scheme that uses commercial data as a key judging criteria.