Our rebrand of beloved berry brand, Driscoll’s, has been shortlisted for a Transform Award in the Best Brand Evolution category.
In a largely unbranded category, Driscoll’s sought to forge a more emotional connection with their audiences as they planned for greater global expansion. Our new brand strategy for Driscoll’s captured their unique brand of berry joy: the notion that when Driscoll’s berries are added to the mix, they make ordinary moments more special. This powerful brand idea was brought to life with an expressive and playful visual identity system that lives across their full experience: website, communications, collateral, and their iconic packaging, which lives in homes worldwide.
The Transform Awards are an international awards scheme run by Transform Magazine that celebrates excellence in branding and design across sectors. Winners will be announced in November 2017.