We’re thrilled to announce that our design of revolutionary Chinese tampon brand, Fémme, has been shortlisted for a Design Week Award.

Looking to uproot engrained cultural misconceptions around menstruation as taboo, everything about our brand creation – from the name and identity to the packaging design – looks to empower a new generation of ambitious, expressive Chinese women. The name shifts perceptions of menstruation from patronising to positive, while the identity and packaging design – simultaneously stylish and discreet – elevate the product from basic pharma to high-end lifestyle.

Now in its 26th year, the Design Week Awards are a leading accolade in the design industry, catering for every area of commercial design from branding to digital, interiors to products, and beyond.