Our design of Fémme – a tampon brand set to revolutionise the feminine care category in China – has received an ‘Outstanding in Creativity’ award from TopAwards Asia. The foremost packaging design award in Asia, TopAwards Asia recognises extraordinary designs exclusive to consumer goods packaging in the region.

Used by only 2% of women in China, tampons are one of the nation’s most stigmatised cultural taboos. Positioned as an aspirational lifestyle product that appeals to a new generation of educated, ambitious Chinese women, Fémme seeks to uproot misconceptions around menstruation by harnessing the power of branding to elevate a poorly understood product from basic pharma to high-end lifestyle.

Read more about the award here.