In our ever-changing world, what creates everlasting brand value?

Addressing this critical question, Yael Alaton, Partner, Vision & Strategy, delves into the subject in her article featured in Forbes. Yael addresses that the key to unlocking ultimate brand value lies in a deep comprehension of human nature. As she states, “Desire, as the driving force of all relationships, means we can invest in the dynamic energy that exists between people and brands: creating, sustaining, and fueling this currency over time to achieve long-term business growth and success.”

Discover the full article here.