Jonathan Ford, Pearlfisher Founding Partner & CCO, has been appointed as the new Chairman for The Haller Foundation – a charity operating in Kenya that promotes economic development based on sustainable and environmental principles to help impoverished communities thrive.

Jonathan has been working with Haller as a Trustee since 2007 and recently directly used his design expertise to create The Haller Farmers App – a game-changing website application designed with the end user in mind – first generation African farmers and their children, who for the first time ever, have technology at their fingertips thanks to nationwide mobile coverage and affordable mobile technology.

Jonathan will honour his new position alongside his continuing role as Chief Creative Officer of Pearlfisher.