We’re thrilled to announce that our creation of electrical goods brand Lumi has won a Dieline Award in the ‘Home, Garden and Pets’ category.

Designed for the Gulf Cooperation Council (GCC) markets, Lumi is an integral part of the home that seeks to inform and inspire both consumers and trade with knowledge and confidence. Looking to create a distinctive and disruptive brand that would challenge the commodity-driven approach to lighting, we developed a dynamic and contemporary brand identity that comes to life through an impactful visual story. The creative concept – illuminate – is brought to life through the dot of the ‘i’, illustrating the product’s role in lighting up the home. The ‘i’ becomes the spark for the dot’s repetition across all future brand touch-points, bringing the range together in harmony and acting as the focal point of communication.

Now in its 8th year, The Dieline Awards exists to celebrate innovation and excellence in packaging design. As one of the most prestigious and competitive design competitions in the industry, the awards bring brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world together to celebrate the year’s best in consumer product packaging design.