Oui by Yoplait has won in the Graphic Design USA Awards.
With Oui by Yoplait, General Mills wanted to highlight Yoplait’s authentic connection with France and French food values with a new cup-set yoghurt brand that is made for – and is reflective of – consumers’ evolving tastes. Taking inspiration from French-style cursive handwriting, the rounded strokes of the Oui brand mark evoke a carefree and approachable aesthetic whilst the handmade nature of the product is further reflected in the watercolour texture in the letterforms. The design elements and the glass pot reflect the premium and sustainable nature of Oui by Yoplait.
The GDUSA Awards recognize the best of graphic design in the United States.