Pearlfisher’s London studio has secured a Gold award at this year’s Pentawards, recognising the team’s work on the brand redesign of allplants.

The Pentawards, a global stage for packaging design excellence, held its awards ceremony on Friday, November 10th, at the Magazine London. Our very own David Jenkinson, Partner, Design & Experience, and Jack Hart, Partner, Strategy & Development, attended the ceremony to collect the award on behalf of the team and celebrate with industry peers. 

Our winning project was all about breathing new life into the allplants brand. We wanted to do more than just redesign their visual identity and packaging; we aimed to transform allplants from a direct-to-consumer gem into a shining star in the retail world. This revamp served as a strong statement to disrupt the pre-prepared food industry.

Inspired by allplants’ pioneering approach to plant-based living, we embarked on a creative journey alongside their team. Together, we crafted a confident new visual identity and brand design that took allplants into the freezer aisle and secured them listings in Ocado and Planet Organic.

Discover the allplants case study.