Pearlfisher London has created the naming, brand identity, brand strategy and tone of voice for new and innovative RTD cocktail brand, Thomas Tipple.

Evoking the British champagne and cocktail hour – taking time to cherish the processes of a cocktail crafted from high-quality ingredients – Thomas Tipple is designed to replicate popular bar trends.

Our creative vision was to evoke the quintessential Britishness of the champagne and cocktail hour – taking time to cherish the processes and ‘sip and savour’ attitude of a cocktail crafted from high-quality ingredients. The ‘Thomas Tipple’ brand name embodies the quirky yet sophisticated character at the heart of the brand and is defined by a lifestyle of adventurous antics, garden parties and social occasions that start to reveal Thomas Tipple’s enigmatic personality through on and off-pack storytelling.

The design is inspired by the most well-known and iconic British occasions, such as Wimbledon and the Henley Royal Regatta. The identity is anchored with an iconic lock-up of the two T’s brought together to subtly cue the Union Jack with an illustrative style hinting at the best of Britishness. Eclectic objects such as a tennis racket, straw hat and a tuba are hidden within the negative space of the foliage illustrations to create an abstract and intriguing world for the consumer to discover.

Thomas Tipple has launched with 2 initial variants – Passion Fruit Mimosa and Raspberry Bellini – now available from Whole Foods and Eat 17 in Hammersmith, London at an RRP of £2.99