Pearlfisher New York has partnered with General Mills to design Plenti, a new brand in the Yoplait portfolio, developed to introduce consumers to a more plentiful version of Greek yogurt.

In a category saturated with same-style offerings, and with Greek yogurt ever on the rise, General Mills wanted to introduce consumers to something completely new. Working with Pearlfisher to do just that, General Mills has released the resulting Yoplait sub-brand, Plenti, which raises the bar for breakfast and creates a new language around what satisfaction in the dairy case looks like.