As part of its role in inspiring innovative ideas and activating bold behaviour for brands, Pearlfisher Futures releases an extensive research report each year that, off the back of in-depth analysis, defines the future of a key area of consumer behaviour.
The latest report in this series, Taste Mode, examines the key cultural, consumer and category shifts defining the food and drink agenda for the next decade. These shifts – which explore the future of experiential branding, health, convenience and alternative resources – are underpinned by a series of strategic insights, illustrated with brand examples and brought to life in the form of an innovation concept developed by Pearlfisher’s global teams.
To launch the report, we hosted a series of global launch events in each of our four (and, incidentally, foodie) locations. The events in New York, London, Copenhagen and San Francisco were a huge success and showcased uniquely stellar lineups of speakers – including Farryn Weiner of Sweetgreen and Greg Hathaway of Maple in New York, Mark Palmer of Pret A Manger and Alice Gilsenan of Tiny Leaf in London, Simon Boas Hoffmeyer of Carlsberg and Ben Branson of Seedlip Drinks in Copenhagen and James Beriker of Munchery and Doug Evans of Juicero in San Francisco. They all brought the strategic implications of the shifts to life with their stories of branding, bravery and innovation.
To download a bite-sized version of the Taste Mode report, please fill in your details below. To purchase the full report of enquire about presentation/workshop opportunities, please get in touch.