Every year we pride ourselves on wishing our clients and friends a Happy Christmas in a creative way. This year, we wanted to do something more meaningful to support people for whom Christmas is not necessarily about celebration and being with loved ones.
With an orchestrated social campaign rolling out across our four locations (London, New York, San Francisco and Copenhagen) we are aiming to use creativity to help the homeless this festive season.
Based on insight from The Salvation Army that socks are the number one needed, but least donated, item for the homeless, we have transformed the traditional Christmas Stocking into the Socking – a much-needed pair of socks stuffed full of a selection of practical and gift items. Throughout December, we are joining forces with brands and charity partners to distribute 1,000 Jolly Sockings in a bid to bring some of the spirit of Christmas to the homeless in a kind, useful and meaningful way.
In the UK, designer Paul Smith and The London Sock Company, Britain’s fastest growing sock brand, have kindly donated socks to the Jolly Sockings campaign. The generous donation from The London Sock Company continues their ongoing support of initiatives to support London’s homeless community – in October this year, they launched their Sock-tober campaign with Crisis which saw them donate over 5,000 pairs of socks to homeless across the country.
Two-hundred Sockings will be handed out on Christmas Day by St Mungo’s at a special Christmas lunch being hosted by the charity at Euston Station, in partnership with Streets Kitchen and Network Rail. Hundreds of Jolly Sockings have also been given to the homeless community that is supported by the Companions of the Sovereign Military Order of Malta in Central London.
In the US, Pearlfisher is partnering with The Bowery Mission in New York and Hamilton Families in San Francisco. In Copenhagen, Jolly Sockings will be handed out by The Salvation Army.