We are excited to share that Emily Johansen has been appointed as the Head of Strategy at Pearlfisher New York.

Her experience in brand strategy culminates in more than ten years of work, providing her expertise at two of Pearlfisher’s four studios – London and New York.  Most recently, she has developed brand positioning and digital strategy for clients across spirits, technology and consumer packaged goods.

“Emily is perfectly poised to lead the New York Strategy team,” says Mike Branson, Pearlfisher Founding Partner and CEO of the Americas. “This is a very significant step in the development of our Strategy team and is a recognition of the fantastic impact that Emily has had on Pearlfisher’s strategic approach, in the context of both current clients and business development.”

Next month, Emily will take the stage as a mentor at the Create & Cultivate conference in San Francisco where she’ll discuss working in the design industry to develop challenger and iconic brands to their full potential. Find out more here.