In a time of exciting growth, Pearlfisher New York has appointed Will Hodgess to the new role of Strategic Development Director.

Working alongside Pearlfisher’s Business Management and Development teams, Will’s focus will be the strategic, long-term development of key US client relationships. This will span Pearlfisher’s three teams: Futures, Strategy and Design, in Pearlfisher’s New York studio primarily.

Joining Pearlfisher from Design Bridge New York and with over 10-years of design agency experience, Will has a proven track record of developing and executing long-term relationship building, brand development and growth strategies for both agencies and clients alike. With experience leading teams on multinational clients and across different creative disciplines, Will brings with him a ‘brand-first’ mentality. He is passionate about the power of idea-driven creativity to spark emotional connections, and in turn drive commercial growth.