In partnership with General Mills, we helped with the rebranding of Yoplait’s core yoghurt cup design in the United States.
To evolve Yoplait’s brand mark, the brand tapped into its rich history. Inspiration came from the brand’s original, iconic flower, which had six petals – each representing one of the six founding dairy co-operatives. The team reinstated the sixth petal which had been lost over time. Carefully selected colours – a key aspect of the redesign – act as a vibrant and playful, yet natural, punctuation on pack. Combined with a heightened focus on quality ingredients, the new design highlights Yoplait’s authentic pioneering spirit, taking the brand in a bold new direction.