Introducing our brand redesign of SodaStream.
As the trend of making fresh sparkling water at home continues to grow, SodaStream was looking to reassert its expertise and leadership with a full 360° brand repositioning. To tap into its consumers’ growing interest in design, innovation, mixology, and user-experience fields, we partnered with SodaStream to redesign its new visual identity system, packaging and tone of voice – as it introduces a new tier of elevated products.
The new S symbol acts as the key graphic asset for the brand. At the heart of the symbol, two interlocking water droplets are arranged in a Yin and Yang formation to create a signature ‘S’ – depicting balance and harmony. This symbol sits proudly next to our creation of a new and simplified “SodaStream” wordmark using crisp, clean typography and a more rounded letterform, evoking the feeling and taste of sparkling water with a lighter and bubble-inspired aesthetic.
Opting for natural brand colours inspired by nature – shades of fresh blue, deep blue and sand evoke liquidity, fluidity and refreshment. The palette enriches the brand’s suite of assets, including branding, lifestyle photography, advertising and for use across social media platforms. SodaStream’s new look transforms what was once a functional appliance and re-stages it for a modern audience to become a tangible and desirable part of today’s homes and lifestyles.
“As the leaders of sparkling water creations, we are excited to unveil SodaStream’s new positioning and visual identity. The Pearlfisher team has been a true partner in this strategic and creative process, which leads the way to write the next chapter in SodaStream’s story.” – Eyal Shohat, CEO of SodaStream.
Here’s some of our favourite SodaStream press coverage:
– The Drum
– AdAge
– Dieline
– ADWEEK