Our redesign of the leading household cleaning brand, E-Cloth is the overall winner in the 2D Packaging category at this year’s Design Week Awards. Design Week has been celebrating excellence in design in the industry since 1990 across branding, graphics, exhibition, product, packaging, furniture, interiors, digital, retail and many other sectors.

Our packaging design for E-Cloth hones in on the letter E to give it a bold and single-minded meaning and an ownable brand language that aims to define E Cloth’s qualities as “easy, efficient, enduring and environmental.” This is used across packaging, the brand’s website and social media channels, and advertising campaigns.

The judge’s at Design Week commented on the design: “They had a clever idea with the format and the hidden E. This and the simple design execution means it really suits the product.”

To find out more about the results, click here.