We’re excited to announce that Rebekka Bay, Creative Director at Uniqlo will join us as a guest speaker at LIFE MODE 2018: HOW BRANDS CAN DESIGN THE LIVES WE WANT TO LIVE, an exclusive Pearlfisher event exploring the future of lifestyle branding.

Uniqlo, a global apparel brand with Japanese roots, designs with simplicity, quality and longevity in mind. In her current role, Rebekka oversees the research and design centers at Uniqlo, but her career in the fashion industry has led her to oversee product and creative development for brands like: Everlane, Gap and Cos. During the event, she’ll share Uniqlo’s mission to design for the consumer’s day-to-day life, which is encompassed in the brand’s manifesto: ‘LifeWear. Simple made better.’

Rebekka will be joining an exciting line-up including Karsten Ch’ien, Director of Sales and Marketing at Square Roots.

The Life Mode 2018 event series marks the launch of Pearlfisher Futures’ latest insight report exploring the future of lifestyle branding. It will launch with a series of events taking place in London, New York, San Francisco, Chicago, Minneapolis and Copenhagen. To register your interest, please get in touch with us at [email protected].

Life Mode New York 2018:
Pearlfisher New York
455 Broadway
New York, NY 10013

October 4, 2018
4:30 – 7:00 p.m.