We’re excited to announce that Tom Kay, Founder of Finisterre – the British outdoor clothing brand – will be speaking at Pearlfisher Futures’ exclusive launch of Life Mode 2018: How brands can design the lives we want to live, an exclusive Pearlfisher event exploring the future of lifestyle branding.

Tom founded Finisterre 15 years ago, in a flat above a surf shop with only one product – a waterproof breathable fleece designed for hardy British surfers and the life they lead. By staying true to the brand’s original design ethos of functionality and sustainability, Tom brought the brand to life in an understated style and identity, remaining committed to the product, their impact on the environment and the people that share a love of the sea. Today, Finisterre stands out as a leading ethical, outdoor fashion brand that pushes boundaries and focuses on the future.

Tom will be joining an exiting line-up including Jonathan Lowth, Head of Creative at Bang & Olufsen and Tom Stancliffe, Co-Founder of TRIBE.

The Life Mode 2018 event series marks the launch of Pearlfisher Futures’ latest insight report exploring the future of lifestyle branding. It will launch with a series of events taking place in London, New York, San Francisco, Chicago, Minneapolis and Copenhagen. To register your interest, please get in touch with us at [email protected].

Life Mode London 2018:
White City House,
Television Centre, 101 Wood Lane,
W12 7FR

19th September 2018
2:30pm – 5pm