With a range of 24 categories, Brand Impact Awards submission are judged against three main criteria:
1. A strong, compelling concept that’s appropriate for the client
2. Beautiful and consistent execution across two or more brand touch points
3. Branding that stands head and shoulders above the rest of its market sector
The FMCG category recognizes outstanding work in branding, packaging and promotions for mass-market brands. We’re so thrilled to be included as finalists for the amplification of a beloved brand with a renewed, vibrant identity in the case of Jacob’s as well as the development of a new, no-nonsense yogurt brand packed with protein, YQ by Yoplait.
Final standings will be announced on 11 September at Ham Yard Hotel. See the full shortlist and read more about the Brand Impact Awards here.