At an exciting time in Pearlfisher’s growth, we’re thrilled to announce the promotion of our Strategy Director, Yael Alaton, to the newly created position of Chief Strategy Officer.

In this expanded role, Yael will continue in her current leadership of the London Strategy team whilst taking on global responsibilities across the four Pearlfisher Studios to drive the strategic development of the Pearlfisher brand and champion our global strategy offer.

A long-standing member of the Pearlfisher family and leadership team, Yael’s reputation in bringing powerful strategic thinking to our clients’ businesses is at the heart of our expertise. Her experience in seamlessly connecting strategy and creativity will be central to driving our own brand forward as we continue to put design thinking at the forefront of brand growth.

Congratulations, Yael!