In my role as a Creative Director, I think the best fuel is collaborating with top talent. It only helps that our clients and creative partners at Pearlfisher share the desire to lean into new ways of thinking about design. It means that I’m able to work on award-winning projects and apply my 2D and 3D experience to the CPG, luxury and food & drink sectors.
I have a natural curiosity that pushes me forward. Since graduating from Norwich University of the Arts, I’ve spent over 12 years in the global design industry. During that time, I’ve been able to combine strategic and commercial objectives with my design while developing a passion for inspiring young design talent.
As an ideas-focused designer, nature is one of my greatest sources for inspiration in everything that I do. I love documenting and sharing my experiments from the wilderness—each of which begins as a sighting, a sketch or a photograph while I explore the outdoors.