Elizabeth Eidshaug

Strategic Development Director

New York

As Strategic Development Director at Pearlfisher New York, I am responsible for establishing and executing our studio’s growth strategy through high level, integrated, strategic leadership across our studio’s client and business development efforts and working with all teams to ensure the overall business performance.

My experience at brand consultancies and design agencies stem from my desire for a career that combines the best functions of the left brain and right brain. My prior experience runs the gamut from Healthcare giants (Pfizer, Eli Lilly, BMS, Novartis, Bayer, J&J) biotechs, device companies, generic drug manufacturers and advocacy organizations to B2B (IBM, Bloomberg, Fidelity, Xerox), B2C (Kiehl’s) and non-profits (Consumer Reports, Cooper Hewitt). I’m so grateful to currently be in a position at PFNY where my passion for creativity and discovery is of equal importance to analytics and business metrics.

I’m currently passionate about all the things humans consume whether it’s food and beverage, spirits, cannabis or content. Outside the studio you can usually find me commuting over the Brooklyn Bridge with kids and their backpacks in tow or searching for the city’s next great bowl of noodles.