Having managed to turn a degree about poetry and writing stories into a job, I now work in the Words department at Pearlfisher London.
The range of projects we have in the studio is great for a writer. They let me explore new ways of using language and creating personalities through words. From corporate giants to audacious start-ups, there’s always a new style of writing to get stuck into.
Giving a brand a name and a voice and then seeing it live out in the world is easily the most rewarding part of the job. Having said that, I’m probably the most annoying person you’ll ever go shopping with, as I’m always picking something up off the shelf and saying, ‘I wrote this!’