Justine Allan

Executive Director, Strategic Business Development

New York

My whole life has been dedicated to design and strategic brand thinking. It’s my education, my passion and my career. I’m lucky enough to say it is this passion that has led me on many global adventures… including a residency in three major cities for creativity: London, San Francisco and New York.

I’ve worked with a multitude of brands including big multinationals and new start-ups. From tea to real estate; consumer tech to beer – each brand with a unique and exciting business challenge to solve. I am most content when everyone is invested, informed and passionate about a project. I work with my clients and colleagues to create simple, clear and inspiring briefs that result in world class creativity and, along the way, I work to build stronger and more exceptional partnerships, because great work breeds more great work.

Outside of the studio, you’ll find me with Mabel, my puppy, or throwing myself down snowy mountains.


Latest activity


3 Strategies for Digital Brand Asset Management


A different type of vibe shift: how new ideals are changing client-agency relationships


Ask Pearlfisher Anything: Retail in a post-pandemic world


Snacking for the future


Not Your Mother’s Private Label Brand