Kristoffer Fink Parup

Head of Strategy


As Head of Strategy at Pearlfisher London, I help to bring clarity, focus and imagination to client briefs, bridging the gap between the groundbreaking insights of our Futures Studio with the visual innovation of our Design team.

After completing an MA in Innovation Management at Central Saint Martins, I worked to help startups grow at Seedcamp; developed bespoke projects with clients around the world for Monocle; and most recently, have brought client visions to life as part of strategy teams at leading global agencies.

When I’m not trying to bring the ethos of Scandinavian design to the world, I flick through books or appreciate a good Rothko.