Matt Sia

Creative Director

New York

With almost two decades of design agency experience, I bring a range of skills from a background in brand identity, packaging, fashion and advertising to my role as Creative Director at Pearlfisher New York.

As a designer, collaborator and leader, I seek to elevate an amazingly talented team, encouraging a culture of challenging category conventions and celebrating big ideas. Over the years, I have led a range of projects for both challenger brands and icons, from innovations such as hum by Colgate and Tecate ALTA to premium spirits for Diageo, Campari and Beam Suntory. Most recently, I had the privilege of partnering with McDonald’s to lead the global redesign of their food packaging. I believe there’s something special about creating emotional connections with an audience through visual language, which pairs perfectly with my passion for storytelling.

Whether I’m exploring ways to perfect and innovate recipes in the kitchen or writing and performing music, you can typically find me building, sculpting or creating in some shape or form.

Latest activity


Matt Sia named one of GDUSA’s People to Watch for 2022


Millions of Memorable Moments: The Story Behind McDonald’s Global Packaging Redesign


Step Back to Stand Out