Sophie Maxwell

Futures Director Global

London

With a degree in Fashion Marketing from Central St. Martins, I combine a fashion industry background with nearly 20 years working in the branding industry to inform and inspire brands about the power of change and what it can mean for them.

Future thinking means we futurists are ‘always on’ – and no form of media goes unturned without thinking about how it can inspire the bigger picture. Working across both the London and New York offices, I lead the team to bring together a picture of macro global insights, keeping our clients ahead of the curve and ready to lead the changes in their categories rather than follow them.

To truly understand change you have to be on its wavelength so for me, travel has become a way of life. As Picasso said 'inspiration exists, but it has to find you working’ so wherever I am and wherever we are working, from Europe to the Americas, Jakarta to Beirut, I’m continually looking to paint our picture of the way the world will change.

Latest activity

Events

Sophie Maxwell joins the lineup at In/Visible Talks 2020

Perspectives

The future is now – Life Mode Chicago asks ‘how can we design the lives we want to live?’

Perspectives

2018’s Food Forecast: 5 Food And Drink Trends to Watch This Year

Perspectives

Sold out vs. Selling out: The shiny allure of limited edition and how to get it right

Perspectives

What is the future for Cider?

Perspectives

Design helps us see the future sooner

Media inquiries
Chantal Goodman
chantal@pearlfisher.com
 
London
+44 (0)20 7603 8666
New business inquiries
Jamie Chalmers
briefldn@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
New York
+1 212 604 0601
New business inquiries
Lauren Vellek
briefnyc@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
San Francisco
+1(415) 757-5010
New business inquiries
Paula Murray
briefsf@pearlfisher.com
Media inquiries
Chloe Wood
chloe@pearlfisher.com
 
Copenhagen
+45 70 222 640
New business inquiries
David Ramskov Hansen
david@pearlfisher.com