My career path in strategy has been windy yet wonderful, taking me from digital media and advertising, to content strategy and publishing, to branding and design. Layer onto that a masters in branding from SVA, I’ve certainly internalized the notion that an idea is only as good as its execution.
Equal parts critical and collaborative, I’m constantly inspired by human behavior and endlessly curious about what influences decision making. Plus I’m a firm believer that brands are cultural artifacts that both respond to and influence the contexts in which they exist. Taken together, my work is always based in cultural and consumer insights—anchored in human truths that live in the space between difference and relevance.
Outside of the studio, I like to spend my time with friends and family, taking on new crafting projects, playing soccer, and ’splorin the city.