In a webinar hosted by Package Design Magazine, Brandi Parker, Pearlfisher New York Head of Realization, explores the impact of digital printing.

Brandi outlines the landscape of printing that digital was born into and how it is used by brands. Most brands take advantage of the technology to create personalized products for their customers – brands have not been able to push past the obvious gimmicks to truly understand and appreciate what digital printing can do. In this talk, Brandi challenges us to consider what digital printing can do for brands beyond the obvious – and argues that it is actually about personalization for brands.

To listen to the full talk, register here.