In the latest HOW Design Live podcast episode, Ilise Benun interviews Hamish Campbell, New York Creative Director, who spoke this year at HOW Design Live on the provocative topic of Who Cares About Packaging Anymore?
As part of both this podcast episode and his session at HOW Design Live, Hamish discusses the current shopping experiences and what an increasingly digitized shelf presence means for consumer packaged goods. Coupled with the fact that consumers are increasingly aware of the unnecessary wastefulness in most packages, brands are left wondering what can they do to redefine and evolve their shelf presence in a way that is more reflective of the marketplace and consumer’s expectations?
As a result of these challenges, designers have newfound power to radicalize the entire package design industry, rediscover its relevance and create a disruptive and impactful future along the way.
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