The Pearlfisher Futures team is hosting Cosmoprof North America’s first-ever interactive experience on the Future Of The Body. An interactive exhibition of future insight and the unveiling of blue-sky brand prototypes, The Future Of The Body will allow participants to learn how to build desire and brand impact through understanding the big changes affecting our relationship with our bodies
Change: Perfect to Optimal
We are looking to push ourselves to the limit and optimize every single element of our bodies. How can a new generation of high performance brand behavior help us to achieve this?
Our health has never had more of a premium. There has been a fundamental shift in the way we now perceive and react to the issue of our own personal health. We no longer think of our bodies as limited and compartmentalized, instead, our increased knowledge is helping to empower us. And this new powerful attitude has become wholly integrated into our daily life as we realize that there is little we now cannot achieve.
The resulting challenge for brands is to react to and adapt their offers to meet this new state of bodily “enlightenment” and create visionary propositions to facilitate this for us. And this opens up exciting opportunities for new visual brand languages. Strong Vitamins is just one of a new generation of brands disrupting both its category and the wider brand world. Its arresting design is simple and visual – yet truly differentiating, evocative and imaginative – to express the end benefit.
Never before has the cause and effect of a cultural shift been so tangible.
There is a huge opportunity to embrace it on every level. We are looking to create technology, experiences, brands and products that not only support our demanding schedules but also help us to optimize and push our bodies to new limits. And brand design needs to reflect this essence of optimized empowerment.
The Future Of The Body exhibit will be open to all Cosmoprof attendees throughout the 3-day show in Las Vegas from 13-15 July.
For more information about the conference, click here.
Sophie Maxwell will be hosting 1-2-1 sessions with brand owners at Cosmoprof. Please contact [email protected] for more information. We are also offering a special 30% discount on the Pearlfisher Futures Body Mode Report. Please contact [email protected] for more information.