Powerful strategy with sharp thinking sits at the heart of Pearlfisher and defines the original brand ideas through which we design for life.  

Inspired by our Futures knowledge, our Strategists look at brand opportunities in the context of life, interpreting peoples’ changing needs and desires to set the foundation for visionary design solutions. Over our 30-year history, we have worked with many of the world’s leading Challengers & Icons – the brands that drive change for the better, with the most impact and influence on our lives.

Our strategy expertise focuses on unlocking this potential in every brand to create positive change through design.

We do this across the whole spectrum of strategic thinking, including Brand, Design, Portfolio and Communication Strategy.

Brand strategy

Working from your core to define your foundations and future direction, including your brand DNA, brand positioning and brand world.

Portfolio strategy

Organising your portfolio to shape your offer, including your portfolio architecture, visual segmentation and design system.

Design strategy

Defining your design vision to bring alive your brand, including your visual identity, visual assets, design language and expression.

Communication strategy

Developing your narrative to form your communication, including brand naming, storytelling, tone of voice and messaging.

Strategy work