Expresses the power of desire
unlocking the potential of every brand and setting the direction and vision for creative ideas.

Our strategists focus and express brand meaning, and define powerfully clear strategies to shape Challenger & Iconic brands.

Brand strategy

Shaping the core: Essence, positioning, journey, expression and world.

Portfolio strategy

Shaping the offer: Organisation, architecture, segmentation and visual system.

Design strategy

Shaping the identity: Image, aesthetic, language and equities.

Communication strategy

Shaping the narrative: Naming, voice, language, messaging and engagement.

To get in touch about your Strategy opportunities contact Lauren Vellek in America, Jamie Chalmers in the UK or Konstanze Toerschenin in Denmark.

Check out our case studies

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