The challenge was to create a bold and memorable new identity for Access Entertainment that would clearly communicate the brand’s proposition and act as a magnet to draw in both investors and audiences, across digital and print media.
By taking the brand into a new multi-dimensional space, we have given it a presence that entertains audiences in the same way as the content does. The dynamic new brand mark visually brings to life the idea of Access Entertainment as a gateway to the very best creative talent and content. The 3D space Access Entertainment now occupies is not only a new visual and audio representation of the brand, but also creates a sense of spirit and vision to propel it forward into an exciting new future.