allplants

How do you dial up an appetite for plant-based cuisine within a thriving industry?

Introducing allplants, offering chef-created vegan recipes crafted to balance health and taste. And just like their meals, the packaging is planet-friendly too.

allplants

After switching to a plant-based diet, allplants founder, Jonathan Petrides had big ambitions to inspire the rapidly growing ‘plant-curious' and flexitarian, consumer market.

Since its launch in 2017, allplants was in need of a redesign that would help elevate its journey into retail and to reinforce the brand’s mission to disrupt the pre-prepared food industry. Taking inspiration from its fresh approach to plant-based living, we worked with the allplants team to create a confident new visual identity and brand design, taking the brand from direct-to-consumer only to breaking into the freezer aisle and securing listings in Ocado and Planet Organic.

allplants new design is charged with a cheerful energy. We introduced a bold, imperfect and playful new typeface – acting as a nod to natural food's diversity, pace and flavors. Inspired by street and mural art in North London, graphic patterns burst across allplants’ brand world touch-points – creating a new system to differentiate its world of recipes and flavors.

To find out more about our work for allplants or any of our other brands, get in touch.

Get in touch

To find out more about our work for allplants or any of our other brands, get in touch.

Get in touch