After switching to a plant-based diet, allplants founder, Jonathan Petrides had big ambitions to inspire the rapidly growing ‘plant-curious' and flexitarian, consumer market.
Since its launch in 2017, allplants was in need of a redesign that would help elevate its journey into retail and to reinforce the brand’s mission to disrupt the pre-prepared food industry. Taking inspiration from its fresh approach to plant-based living, we worked with the allplants team to create a confident new visual identity and brand design, taking the brand from direct-to-consumer only to breaking into the freezer aisle and securing listings in Ocado and Planet Organic.
allplants new design is charged with a cheerful energy. We introduced a bold, imperfect and playful new typeface – acting as a nod to natural food's diversity, pace and flavours. Inspired by street and mural art in North London, graphic patterns burst across allplants’ brand world touch-points – creating a new system to differentiate its world of recipes and flavours.