allplants
How do we reimagine all things plant-based and inspire a fresh approach to healthy living?
allplants is on a mission to revolutionise the ready-meal industry with a plant-based twist. As plant-based diets gain momentum and flexitarian consumers embrace a new way of eating, allplants is poised to lead the way after securing an impressive £38M Series B funding. This pivotal moment called for a brand redesign to grow the brand from direct-to-consumer into retail spaces.
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The allplants brand transformation mirrors the energy of its plant-powered ethos. A bold, imperfect and playful typeface was introduced, a homage to the diversity, speed, and flavours of natural food.
Drawing inspiration from the street and mural art of its hometown in North London, graphic patterns woven across all touchpoints of the brand provide a distinguishing visual language. This fresh design creates a system that sets allplants apart in the world of recipes and flavours, inviting everyone to join their bold, vibrant, and punchy realm of plant power. The rebrand successfully positions allplants as an innovative and energetic force in the evolving landscape of plant-based cuisine.
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